Year
2023
Client
The Virtual CommonWealth
Industry
Sustainability
Type
Mobile App
Project Length
3 Months
Challenge
Virtual CommonWealth set out to solve a core problem in climate action: the disconnect between everyday spending and meaningful impact. Existing solutions are fragmented—tracking, offsets, and investing live in separate systems—making it hard for users to take consistent, informed action. Most approaches also lack a sense of ownership, leaving users as passive contributors rather than active participants.
On top of that, the platform introduced a new model—self-taxing unsustainable purchases and reinvesting that money into sustainable companies. The challenge was making this complex, unfamiliar system feel simple, intuitive, and trustworthy.
Solution
We designed a unified mobile platform that connects tracking, accountability, and investment into a single experience.
Users track purchases, understand their impact through sustainability ratings, and apply a self-imposed “climate tax” to unsustainable behavior. Those contributions are then reinvested into sustainable companies through equity crowdfunding—turning offsets into ownership.
The experience was built around a clear loop:
track → reflect → offset → invest.
Impact
A purpose-driven brand, scalable design system, and simplified UX flows ensured clarity, trust, and long-term usability. From concept to MVP, we delivered end-to-end UX/UI, experience mapping, a high-fidelity prototype, and dev-ready handoff.
Design System & Experience Screens
