Empower Your Teams with Better Internal Tools

We specialize in UX/UI design, product strategy, and user research that transform clunky internal platforms into streamlined, productive experiences.

Benefits -

Empowered Teams,
Transparent Partnership

Reliability & Expertise

Access a highly experienced and proactive design team that specializes in streamlining internal tools. We manage the details so you can focus on bigger goals.

Proven Efficiency & Results

Our streamlined process means less back-and-forth, fewer reworks, and faster rollouts, ultimately saving your business time and budget while keeping teams productive.

Outcome-Focused Collaboration

We measure success by meaningful improvements to your internal processes, not just by ticking boxes. Our partnership revolves around strategic results and real ROI.

About Us -

Freshman year roommates, combined 40+ years of expertise, unmatched reputation

José Valenzuela

Co-Founder, Head of Research and User Experience

Fluent in Spanish, English, Portuñol

A dynamic UX Leader, mentor, and tech enthusiast, José has distinguished himself in the digital design landscape. With more than twenty years under his belt, he's got a knack for turning user insights and behaviors into something special – intuitive and engaging experiences that really speak to people. José combines a sharp technical know-how with a deep understanding of what users want and need. This means he’s not just ticking boxes; he’s creating experiences that go above and beyond, every single time.

Felipe Villarreal

Co-Founder, Head of Branding and Design

Fluent in Spanish, English, Portuguese

Felipe, a visionary in UI/Visual Design and digital strategy, has made his mark in the high-stakes world of NYC's design scene. With a 20 year career spanning top consultancies and agencies like  Accenture, Droga5, and Publicis Sapient, he's a master at crafting digital experiences that resonate deeply with users. Felipe's unique blend of creative flair, storytelling and strategic thinking ensures that his work doesn’t just meet user needs – it sets new standards in digital engagement.

Some kind words

“Above and beyond their artistic acumen, Magnifico’s approach to the Virtual CommonWealth’s design phase demonstrated an ability to understand the project from both my perspective and that of the end user. What ultimately resulted was a design that not only communicated the voice of the project visually, but achieved my goals from a business perspective. They have my strongest possible endorsement.”
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Todd Pooser
Founder & CEO,
The Virtual CommonWealth
Martin Luther
Product Designer at Uber.INC
Martin Luther
Product Designer at Uber.INC
Magnifico’s ability to tell the Stake story by interpreting and translating complexity into functional and captivating visual solutions has helped us grow over the years.
Rowland Hobbs
CEO & Co-Founder, Stake
I am very happy with the work you are doing, and respect your work ethic. Good things come to those who work.
Gaute Solaas
Managing Partner, IQumulus
Why Us -

Purposeful design for strategic growth

Seamless integration

We effortlessly embed within your existing workflows and tools, minimizing disruption and maximizing productivity.

Augment your core offering

We amplify your team's capabilities by providing specialized UX/UI and research expertise, extending your internal strengths.

Human-Centered Design

Every decision is rooted deeply in user needs, behaviors, and motivations—ensuring your product resonates with real users.

Demystifying Design & Research

We transform complexity into clear, actionable insights, enabling informed, confident product decisions.

Organized & Transparent Workflow

Track active, queued, and completed requests seamlessly through intuitive, collaborative tools like Trello.

Efficient & Flexible Communication

We prioritize clarity and speed with asynchronous tools (Slack, Loom videos, Trello updates), keeping your team productive.

Proven Process & Methodology

Our established processes and methodologies ensure consistent, high-quality outcomes, reducing risk and delivering reliable results for every project.

Strategic Design Leadership

Beyond delivering designs, we provide strategic guidance to align your product vision with business goals, ensuring cohesive and effective design strategies.

Commitment to Ethical Partnerships

We aim to collaborate with organizations that contribute towards a better world, aligning our work with meaningful and impactful initiatives.

Process -

Tailored experiences through product discovery and design

Every project is unique. Our human-centered process helps us understand your needs, explore ideas, prototype, and deliver tailored solutions. Here’s a look at the phases we’ll go through together.

  • Step into their shoes — Understand your customers
    We start by getting to know your customers through research, interviews, and observations. It’s all about seeing the world from their perspective.
  • Ideate — Explore and generate ideas
    Next, we spark creativity by challenging assumptions and exploring fresh angles. We brainstorm concepts that truly address customer needs.
  • Prototype — Bring ideas to life
    We turn top ideas into tangible solutions, from sketches to high-fidelity mockups. It’s about building fast, testing early, and refining quickly.
  • Test — Validate with real users
    We test with real users to ensure our designs work. Feedback helps us iterate until we land on the best solution.
Services -

Our capabilities

Discovery & Research

Stakeholder & User Interviews

Competitive & UX Audits

Persona Development

Usability Testing & Insights

Product Strategy

Product Vision & Roadmap Planning

MVP Definition

Feature Prioritization

Experience Mapping

Information Architecture

Site Maps & Navigation Models

User Journeys & Flow Diagrams

Content Structuring

Interaction Mapping

UX Design

Wireframes

UX Patterns & Best Practice

Flow Prototypes

Mobile & Web Experince Design

UI & Visual Design

High-Fidelity

Responsive Layout & Components

Visual Language & Brand Alignment

Motion & Microinteractions

Design System & Handoff

Figma Component Libraries

Design Tokens & Theming

Documentation for Dev Teams

QA & Implementation Support

Blog -

New at Magnifico

View all Blog Posts

Start scaling your idea with Magnifico

From concept to creation, we can help
Schedule a Call